How \"green\" should a company be that is pursuing a low-cost strategy in an inc
ID: 421995 • Letter: H
Question
How "green" should a company be that is pursuing a low-cost strategy in an increasingly environmentally conscious society? And if following a differentiation strategy, would customers pay extra for being "green"? Is "green" a viable differentiator in either low cost or differentiation? How "green" should a company be that is pursuing a low-cost strategy in an increasingly environmentally conscious society? And if following a differentiation strategy, would customers pay extra for being "green"? Is "green" a viable differentiator in either low cost or differentiation?Explanation / Answer
If the company is following a low cost strategy, it mean that the budget of the company is low and hence it cannot take much fun the budget into extra efforts apart from the main service or product.
By going green it mean taking into consideration the effect of environment it makes, whether it's operations and product are environment friendly and the services it provides doesnt leave any damage to the environment.
Hence a low cost strategy company should make only basic efforts into going green such as eco friendly paper work and keeping with environment eco friendly and renewable packaging.
If the company is following a different strategy such as high cost strategy it mean it can make extra efforts into going green in an environmentally conscious society.
It can move the production process to a more environment friendly, it can make environment friendly products, it can shift paperwork to computers, it can implement ISO system in its company.
Green is a viable differentiator as in today's society going green influences the customers, protects the environment and improves company image.
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