1. Describe Numi\'s product line in terms of the four Ps of marketing: product,

Question

1. Describe Numi's product line in terms of the four Ps of marketing: product, price, place, and promotion. 2. Incorporating product, price, place, and promotion into the strategic marketing management framework, describe the strategic positioning of Numi's product line 3. Does this strategic positioning make good marketing management sense or not? Explain your answer. MINI-CASE Positioning Fast Food Compare two fast food restaurant chains-Chipotle and McDonald's (who no longer owns Chipotle). Chipotle has locations throughout the U.S, but that presence is obviously dominated by McDonald's vast network. Chipotle is positioned as offering fresh food, made to the customers requests, that is relatively healthy. The company rarely advertises. In contrast, McDonald's brand associations revolve more around convenience, inexpensive food, and given their advertising, family outings.

Explanation / Answer

1. Positioning fast Food:

McDonalds:

Chipotle:

2. Yes, the two chains can see each other as competitive threats, because their customer segment (Fast Food Industry) is same and there is fierce competition in the same. Its only a matter a time when customer starts demanding both customized and fresh/healthy food items.

3. Suggestions:

McDonalds:

Chipotle:

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