4) A) A question for thinkers: I told you in class that the BCG business portfol

Question

4)

A) A question for thinkers:

I told you in class that the BCG business portfolio matrix perfectly fits the product life cycle (to be covered in the future.)

The 4 classic stages of the product life cycle are provided below. Using common sense & your knowledge about the BCG matrix,

indicate which elements of the BSG matrix correspond with the stages of the product life cycle.

  

A-question marks; B- stars; C- cash cows; D- dogs

   

A-cash cows; B- stars; C- question marks; D- dogs

   

A-question marks; B- stars; C- dogs; D- dogs

   

A-question marks; B- stars; C- dogs; D- cash cows

   

A-dogs; B- cash cows; C- question marks; D- stars

B)

In which of the following examples would a consumer have difficulty separating the deliverer of the service from the service itself?

  

all of the above

   

a dental visit

   

a golf lesson

   

a university marketing class

   

a haircut.

   

none of the above

C)

Which of the following statements accurately distinguishes between laws and ethics?

Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society.

Ethics deal with religious and moral beliefs while laws deal with social, economic, and environmental behaviors.

Ethics deal with internal (personal) issues while laws deal with external (social) issues.

There is no significant difference between laws and ethics; these terms can be used interchangeably.

Ethics deal with more personal and moral principles whereas laws are society’s values that are enforceable in the courts.

D)

Which philosophy/-ies tends to stipulate "there are moral absolutes"?

  

1) Utilitarianism

   

2) Relativism

   

3) Moral idealism

   

4) Consequentialism

   

2) and 3)

BCG positions throughout the product life cycle: 6 61 61) EM Growth Maturity Decline Introduction Time

Explanation / Answer

Answer:

4. A)

Answer: A-question marks; B- stars; C- cash cows; D- dogs

Explanation:

4. B)

Answer: None of the above

Explanation:

4. C)

Answer: Ethics deal with more personal and moral principles whereas laws are society’s values that are enforceable in the courts.

Explanation:

4. D)

Answer: 3) Moral idealism

Explanation:

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