Let\'s say you own a T-shirt online store colors. planning to employ a push/pull
ID: 420935 • Letter: L
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Let's say you own a T-shirt online store colors. planning to employ a push/pull combined supply chain model Where shall be the push/pull boundary on your supply chain? Why? . All the T-shirts you offer are made from cotton You offer three sizes: small, medium and large, and 10 different Consumers can choose what pictures to print on their T-shirts. You have a database of 200 pictures which customers can choose from. You are Discuss the benefit to have a push/pull combined supply chain model for your T-shirt online store.Explanation / Answer
In push-based supply chain products are pushed through the channel from production to retailer. Company sets production based on past ordering model of retailers however normally it takes long for a push-based supply chain to react to alterations in demand which in fact can result in a consequence of overstocking, interruption, undesirable service levels and product obsolescence.
In pull-based supply chain model procurement, production and distribution are based on consumer demand. For instance Toyota Motors production process is normally based on pull production strategy where they follow the supermarket business model where limited stock is kept and are refilled as consumed.
However a supply chain consist a mixture of both push and pull strategy where the edge between push-pull-based stages are sometimes known as push–pull boundary. For instance in Dell's build to order supply chain model inventory levels of individual components are determined by forecasting general demand however the finishing assembly is based on precise consumer demand.
In a T-shirt on line store business push marketing would be referred as a form of advertising that would facilitate to send effective mode of communication to consumers. Furthermore it facilitates to target a particular audience with messages and offers such as email, print and broadcast etc.
Pull Marketing refers to a type of marketing strategy that facilitates to pull prospective consumers into your business website or social page. Thus it provides with an opportunity to pull towards your business website on line consumer researchers who are looking for answers reflecting their choice of goods and services.
However successful marketers generally rely upon the potentialities of each approach and often use them collectively. Thus you might need push strategy to reach out consumers who are unaware about your goods and services whereas pull strategy would facilitate to attract consumers who are in the buying stage conducting online searching thus this would help to promote your business as a good thinking leader.
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