The growth of E-Commerce has brought about a whole new shopping experience. It i

Question

The growth of E-Commerce has brought about a whole new shopping experience. It is easy to see that shopping online is different from shopping at a traditional "brick and mortar" store. But how is it different? What are companies doing to make the shopping experience similar and/or different?

Pick two retail sites on the Web that have famous "real world" counterparts. Examples:

Macy's [http://www.macys.com]

JCPenny [http://www.jcp.com]

1. Compare shopping at the virtual retailer to the physical version. What about the shopping experience is similar? What is different? Which to you prefer, why?

Explanation / Answer

Q1) Below is how the shopping experience at the virtual retailer is similat and different from the same in a physical store -

Similarities

1. Range of the products available to choose from.

2. Payment modes except cash payment at purchase

3. Details of the product including rates, brand, product related etc.

Differences

1. Virtual shopping involves self-guidance whereas store executives provide guidance in physical retail shopping if required.

2. Customers can get a touch and feel of the product in physical store whereas he/she can only view the product in various views in online retail.

3. Option to cancel the order after placing is available in online retail whereas once billed, there are various conditions that restrict the cancellation or return of order in physical store.

Q2) I would prefer online retail shopping to physical store due to the below reasons -

1. Ease of shopping sitting anywhere viz. hassle-free shopping experience

2. Relatively lower prices compared to similar products in physical stores.

3. Options to cancel, return or replace the products.

4. Time saving

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