1- Introduction and context of media law is designed to acquaint you with law in
ID: 420352 • Letter: 1
Question
1- Introduction and context of media law is designed to acquaint you with law in general and media law in particular. We will trace the digital landscape and examine how it came to be as significant as it is in our society.
2. The second unit refers to privacy, confidentiality and data protection, which address the legal and practical issues, that media companies may encounter as they collect data and information.
3. unit refers to Intellectual Property, which explains various intellectual property concepts, including copyright, trademark, and trade secrets, and provides practical advice to online media platforms about how to use the intellectual property of third parties and protect their own intellectual property.
Questions :
Each student should research a recent regulatory/legal decision in the media field or the business of media distribution, and analyze the legal impact of this decision. This paper should be 3-5 pages.
Briefly describe the decision and factors surrounding the decision.
How do you think the market will develop as a result of the decision?
Predict what might have changed had the issue been subject to pure market forces.
Explanation / Answer
The recent media regulatory decision discussed in this paper is about the General Data Protection Regulation or GDPR introduced in EU countries. As per this regulation any user cannot be denied rights to access any website or service on the grounds that the user has not given permission to access his or her personal data. The law enforces the digital companies or agencies on the web to let consumers have details about the information collected about them. It should be made clear to the digital consumers the use of any personal data collected about them like name, address, date of birth, location, the apps that track usage on smartphones. It will also enable the consumers to check the online collected data stored about them by the companies and make changes to the data. This regulation focusses on the consumers in the EU, the origin of the organisation and if it is offering products and services to the consumers in European Union. If the goods and services are being sold to consumers in EU or if the company is using data of EU consumers and in case if it is based in EU , GDPR will be applicable.
GDPR is a standardized regulation for all 28 countries of European Union and has been introduced considering the need of data protection and citizen's rights in wake of the advanced digital technologies in practice these days. The member countries of the EU will continue to have the option of introducing their own legislation for digital safety and rights in addition to the GDPR.
The market will become more sensitive to the consumer choices about the data being collected about them and will have to comply with the consumer rights on removing the data collected about them. All these factors will lead to an overhauling of the mechanisms businesses use for promoting contents, advertisements and providing services based on the data collected about the consumers. Customers will need to be made more aware about the customized solutions being offered based on the data collected them. The customized content or services being promoted to the consumers need to be more accurate so that consumers willingly share their data. Also, a trust relationship needs to be developed with the consumers on the authenticity of the business and protection of consumer data. The businesses will need to be more agile and flexible in their actions and strategies. It may also have an affect on the services being consumed and offered to EU customers.
If the issue of data protection and consumer rights to data privacy was subjected just to market forces then it would not have had an even effect on all businesses. Some platforms specialize only in collection of data about customers and offer it to companies. In the scenarioof pure market forces determining the outcomes , the customers who opt for not sharing their personal data with companies will not get access to all the digital content and only selective content would have been available for them. The businesses would have chosen to thrive just on consumers who are sharing data with them and the distribution of products and services will largely depend on the choices made by the businesses.
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