One of Procter and Gamble’s fastest growing products is Febreze. It is aimed at

Question

One of Procter and Gamble’s fastest growing products is Febreze. It is aimed at individuals who do not like washing laundry and has been positioned y P &G as an alternative method of completing this chore. An ideal market is the 18 million college students in the United States with busy class schedules, work and social events, who has the time to do laundry? For jeans in particular and other clothes that are not quite dirty yet, Febreze offers the choice to ‘refresh the clothes and kill any possible odors’.

You are required to write the following:

Integrated Marketing Communication Objectives including SMART for the brand Febreze.

Explanation / Answer

Answer:

The Integrated Marketing Communcation objective should revolves based on the below said four pillars,

Below are the objectives for Brand "Febreze'

SMART stands for Specific, Measurable, Assignable, Realistic, Time-related.

For our Brand "Febreze" SMART is as below,

S - Specific - Clothings

M - Measurable - College Students

A - Assignable - Responsibility to be given

R- Realistic - Forecast about result based on the avaliable resource

T- Time related - Duration for producing end result.

Thanks.

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