55) The concept of “culture” is a recognition that: People from different parts

ID: 419883 • Letter: 5

Question

55) The concept of “culture” is a recognition that:

People from different parts of the world belong to different social classes.

People from different parts of the world are guided by different values, wants, perceptions, and attitudes

Different people are motivated by different needs (i.e., physiological, safety, social, and personal).

All of the above.

57)What can a service marketer do to manage the issue of “perishability?”

Charge higher prices during periods of peak demand, and reduce prices during periods of low demand.

Make sure that ambient conditions (physical surroundings) are pleasant.

Use better packaging to make sure the product does not spoil.

All of the above

People from different parts of the world belong to different social classes.

People from different parts of the world are guided by different values, wants, perceptions, and attitudes

Different people are motivated by different needs (i.e., physiological, safety, social, and personal).

All of the above.

1. The correct option is b. People from different parts of the world are guided by different values, wants, perceptions, and attitudes

2. The correct option is c. Use better packaging to make sure the product does not spoil.

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