Use your completed strategy map to formulate functional-level strategy for the p

Question

Use your completed strategy map to formulate functional-level strategy for the primary business functions included in your plan. Functional-level strategies are the action plans used by departments within organizations to support the execution of business-level strategy at the managerial level. Create a 500-750 word action plan that addresses the following: Identify which management tactics and strategies you will implement to meet your strategic goals for each of the stakeholders, departments, or business functions impacted by your plan: MBO, MBM, single-use or standing plans, competitive advantage, contingency planning, building scenarios, crisis planning, and innovation. Provide an explanation of how you will apply managerial decision-making methods throughout your action plan. Which business functions will be impacted by your action plan? What tactics will you use to manage implementation across business functions? What can you do to enhance collaboration/cross-functionality to ensure the success of your plan? Identify leadership strategies you plan to implement throughout the execution of your action plan. In particular, explain which strategies you would implement to foster team collaboration among the multiple stakeholders who must collaborate to successfully implement the plan. Why do you think these will be successful?

Didwing Editing Vo THE STRATEGIC GOAL THE STRATEGIC GOAL IS TO HELP MARUTI IMPROVE ITS SKILLED WORK FORCE WHICH CAN LEAD TO A THREE-PRONGED ADVANCEMENT. WHAT A IMPROVED SKILLED WORK FORCE WILL HELP WITH ARE: 1) IMPROVING A OLD AND OUTDATED EQUIPMENT 2) IMPROVE THE LACK OF INNOVATIVE DESIGN 3) HELPS THEM COMPETE VS THE THREATS LISTED IN THE THREATS BOX OF THE SWOT. MARUTI ALREADY HAS A LOT GOING FOR THEM WITH A WELL-ESTABLISHED BRAND NAME, LIMITED MAINTENANCE COST, BRAND LOYAL CUSTOMERS AND HIGH PRODUCT QUALITY, THAT THE ONLY THING HOLDING THE COMPANY BACK IS HIGH SKILLED EMPLOYEES.

Explanation / Answer

Porter’s 5 Forces for understanding the market forces that may affect Maruti’s market:

Automobile industry in India is growing at a very fast pace. 100% FDI in this sector, has led to more competition. Maruti Suzuki faces major competition from Tata Motors and Hyundai.

Switching cost of buyers from 2-wheeler to Maruti Suzuki is quite high. Also the amount of customers is more than the product available in market, thereby decreasing the bargaining power of customers.

For an established brand like Maruti, the bargaining capacity of suppliers is low as most of the vendor base has been rationalized to maintain parts quality and consistency.

Tata and Chevy are the major competitors or substitutes of Maruti cars. Most of the established brands are planning a concept car in this segment, thus making the threat of substitutes quite high.

Again, this threat is very high as expenditure and entry cost in this segment is quite low when compared to other car segments. Barriers to market entry are quite low.

SWOT of Maruti Suzuki

Marketing Mix of Maruti Suzuki

The company must play on its marketing mix to ensure greater market hold.

The role of business leaders in this scenario is to ensure adequate support and resources is provided to various departments so as the business processes can run smoothly and production can be effective. The leaders must devise the business strategy keeping the interests of the various stakeholders in mind.

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