Help to paraphrase the whole paragraphs (Similar wordcount) KFC is one of the fa

Question

Help to paraphrase the whole paragraphs (Similar wordcount)

KFC is one of the famous fast foods that has been developing since 1952 and had been first introduced by Colonel Harland Sanders. The restaurant has thrived and even expanded to other markets outside the US, in continents such as Asia, Africa, and Europe. In Malaysia, the first KFC restaurant was opened in 1973 at Jalan Tunku Abdul Rahman. One of the most effective tool for completive positing given by Michal Porter. This model indicates the competiveness of market by analyzing five key factors such as bargaining power of customers, bargaining power of suppliers, rivalry among existing competitors, threat of new entries and threat of substitute products.

            The following analysis is aimed at determining the competition situation for KFC and how the company can improve its services and products in order to thrive in a highly competitive market.

From the Porter’s Competitive Model, we can see that:

1) The threat of new entrants

            Threat of new entry, it means new brand for new entry it includes time and cost of entry along with technology protection and new barriers to entry. The threat of new entry is higher for KFC. Several small companies coming into marketplace with their innovative concepts and one successful concept of any of them can vastly affect the market position of KFC. The requirement of fund and other resources is lower than other industries so the chances of new entries are higher (Roy, 2009).

Explanation / Answer

KFC is one of the renowned fast foods that has been developing since 1952 and had been first introduced by Colonel Harland Sanders. The restaurant has thrived and even expanded to other business enironments outside the US, in continents such as Asia, Africa, and Europe. In Malaysia, the first KFC restaurant was opened in 1973 at Jalan Tunku Abdul Rahman. One of the most effective tool for completive positing given by Michal Porter. This model indicates the competiveness of business enironment by analyzing five key factors such as bargaining power of customers, bargaining power of suppliers, rivalry among existing competitors, dangerof new entries and dangerof substitute substances.

            The following analysis is aimed at determining the competition situation for KFC and how the organisation can better its services and substances in order to thrive in a highly competitive business enironment.

From the Porter’s Competitive Model, we can see that:

1) The dangerof new entrants

            Dangerof new entry, it means new brand for new entry it includes time and cost of entry along with technology protection and new barriers to entry. The dangerof new entry is higher for KFC. Several small companies coming into business environmentplace with their innovative concepts and one successful concept of any of them can vastly affect the business environment position of KFC. The requirement of fund and other resources is lower than other industries so the chances of new entries are higher (Roy, 2009).

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