24. According to the case study presented in Chapter 12, Verizon Wireless discov

Question

24. According to the case study presented in Chapter 12, Verizon Wireless discovered which of the following benefits from customer analytics? a. short-term revenue increase b. reduced marketing costs c. reduced customer service costs d. easier and faster transactions CRM) 25. Preparing customer data for analysis (the analysis process) includes which of the following steps? a. classification, estimation, regression, prediction, and clustering b. identification, differentiation, interaction, customization c. collecting, defining, analyzing, comparing d. ranking, modeling, simulating, learning 13 *Let 26. The second stage in the evolution of CRM software is: a. Saas CRM b. CRM in the cloud c. Open-source CRM d. Enterprise CRM

Explanation / Answer

24. Case study is not availabe, so it can't be answered.

25. a. Classification, estimation, regression, prediction and custering.

All these steps are involves in the preparation of customer data for analysis. It can also be called as data visualization.

26. a. Saas CRM.

During the second stage of the CRM evolution, Saas or Software as a service widely came as a service of the internet, intranet or extranet etc for an orgaizational collaboration in the CRM industry.

Hope this helps :)

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