5. What primarily drives the success of mass customization? a. customer collabor

Question

5. What primarily drives the success of mass customization? a. customer collaboration b. offering "bundled" options c. extensive inventory d. unique personalization 6. What technique helps customization reduce a company's all-in costs2 a. modularization b. speculative manufacturing c. make-to-forecast model d. personalization 7. Which of the following characterizes mass customization (vs. mass a. economies of scale b. speculative shipping costs c. inventory carry costs d. demand chain management 8. The demand chain includes all of the following except a. back-end production b. customer service operations c. marketing d. front-end sales

Explanation / Answer

Ans 5: (a) Customer Collaboration.

Explanation- The primary goal of marketing in the context of interaction is generating feedback from the customer. The success of mass customization is primarily initiated by customers.

Ans 6: (a) Modularization.

Explanation- It is a method of working with suppliers to deliver products in a shorter time frame. It facilitates mass customization and key to the success of mass customization.

Ans 7: (b) & (d)

Explanation- The mass production of goods and services in lot sizes of one is known as mass customization. It combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production. Economies of scale are benefits and relates to the firm's cost of production. And inventory costs is related to perish ability, cost to hold an item in inventory.

Ans 8: (a) back-end production.

Explanation- The demand chain includes the management of relation between suppliers and customers.

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