USING TECHNOLOGY TO INCREASE STUDENT PREPARATION FOR AND PARTICIPATION IN MARKET

Question

USING TECHNOLOGY TO INCREASE STUDENT PREPARATION FOR AND PARTICIPATION IN MARKETING COURSES: THE RANDOM SELECTOR MODEL

This article focuses on the relationship between interactive learning courses and class participation. Its purpose was to identify techniques that would encourage both preparation and participation. This is where the Random Selector Model is introduced. In particular, students in marketing courses are often found to participate in team projects, case analyses, and other class activities. However, being that there is often an abundance of students in each class, it is almost impossible to have each team or student report their findings and experiences in class. This model works to help the instructor pick individual students or teams to participate, at random. It is important to note, that because the method is random, the students do not believe the instructor is picking/favoring particular students. It also motivates students to prepare based on the anticipation of being picked. The model is configured through different panels where each team is listed and within each team selection, the individual students apart of that team are shown through images. The program then scrolls through, and at random, selects a student or team. The instructor, in this instance, is allowing the computer program to select the teams. This application allows for an easier way to randomly select students/teams without bias.

Required: Do you agree with this above post or not? Write minimum 120 words.

Explanation / Answer

I see no reason to disagree with the above post. Considering that Professors often lack time to go through the efforts put in by each of students, I believe Random Selector Model offers a simple yet powerful solution to this issue, by putting all the students at the same level, thereby selecting the Team or a student, without any bias. At times, the Teams or students that are not selected by the Professor, may be in the believe that the Professor has some particular favorites in the class because of which the other students are deprived of the equal rights and attention. Therefore, even if the Professor selects certain Team or student randomly, the Professor might still be subject to criticism by the student fraternity. Hence this Random Selector Model would not only do justice of selecting the students randomly but shall also do away with the limitations of the manual selection procedure.

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