As administrative assistant to Walmart\'s director of marketing, you have just r
ID: 418665 • Letter: A
Question
As administrative assistant to Walmart's director of marketing, you have just received a request from the com-pany's webmaster to analyze Walmart's website from a con¬sumer's point of view. Your task: Visit the Walmart website and browse through the site, considering the language, layout, graphics, and overall ease of use. In particular, look for aspects of the site that might be confusing or frustrating—annoyances that could prompt shoppers to abandon their quests and head to a competitor such as Target or Amazon. Summarize your find¬ings and recommendations in an email message that could be sent to the webmaster.
Explanation / Answer
To: The webmaster, Walmart
From: XYZ, Administrative Assistant to Wal-Mart’s Director of Marketing
Dear Mr. Webmaster:
Good Day!
As discussed yesterday have browsed through the Wal-Mart website and have the following observations regarding the language, layout, graphics, and overall ease of use. Further, I have observed the website from a consumer’s perspective and will like to submit the same to you.
In contrast, our competition Target has a landing page with a boutique-like an experience and gives a great shopping experience to the consumer.
I hope you found my feedback constructive and helpful.
Thanking you for giving, me this UNIQUE opportunity.
Regards,
XYZ
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