Google has decided to return to the China market. Read “Why Google Quit China an

Question

Google has decided to return to the China market.

Read “Why Google Quit China and Why It’s Heading Back” retrieved from http://www.theatlantic.com/technology/archive/2016/01/why-google-quit-china-and-why-its-heading-back/424482/

*Look at Google’s initial decision to enter the Chinese market.   Was it the right decision? Why?

*How did Google’s mission compel it to create Google.cn?

*What other reasons, i.e. financial, could there have been for entering China and, likewise, for leaving?

*With Google’s reentry, how do Google’s actions coincide with their dropping of the motto, “Don’t be Evil”?

*Select a company that demonstrates the ability to balance innovation with ethical decision making. In a couple of sentences describe why you selected this company and share the link.

Explanation / Answer

The Walt disney Company balanced innovation with ethical decision making in a perfect way.

Strategies selected by Walt Disney :

WO Strategies:

SO Strategies:

ST Strategies:

WT Strategies:

Second example of a company that demostrated a balance between innovation with ethical decision can be General Electric.

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