Scanning the Marketing Environment This exertise will help you belter understand

ID: 416404 • Letter: S

Question

Scanning the Marketing Environment This exertise will help you belter understand the process o how businesses scan the marketing environment Changes in the markoting envtranment an a source of opparturitea and threata to be managed. Envionmantal trends typlaaly arise trom tve sources social, oonamic, technological, competitive, and rogulabory toncea. Identitying and ineproting tronde are esenal to successtul emtronmental acarning. Rol over oach itamand read its description, Classify the issues or activs mentioned balow according ro tne ype of envronmental orce by dragging e aue or ecvity ro tne eppropiae rorce. less maatrix Darticrs to enry Ircased diversly Lirrits onexclusvity Digopolics Change in incomes Privacy control spendin Social Economic

Explanation / Answer

Please find below the filled up table with matched data :

Social

Economic

Technological

Competitive

Regulatory

Increased diversity

Oligopolies

Nanotechnology

Barriers to entry

Privacy controls

Less married households

Change in spendings

Genetically modified crops

Limits on exclusivity

Change in income