2. Design a house of quality for a pizza place. A survey found that that custome

Question

2. Design a house of quality for a pizza place. A survey found that that customers want good taste (6), low price (5), low fats and healthy (4), appetizing appearance (3), fresh and hot delivery (2), and good texture (1), where the numbers in 0 indicate customer importance rankings. To meet the requirements the company identifies the following design parameters: Fresh and delicious toppings, appropriate weight, size, thickness and shape, optimal fatty eatables such as cheese and sauce, a choice of optional toppings, food coloring to make it look appealing. With this information create a house of quality Use a three point scale for relationships: Low (L), Medium (M), and High (H). Assume two competitors and make up any other info you need.

Explanation / Answer

Ceiling of house (HOWS): Freshness and deliciousness of toppings, weight, size, thickness, shape

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|| Relationship between what and hows ||Customized customer reqts

VOICE of || (1) good texture, (2) hot delivery (3) Appetizing appearance (4) Low fat & healthy || Optimal Customer  || (5) low price (6) good taste || toppings of fatty || || eatables, choice || || topping coloring

Relationships - High in temperature, high taste, low price, high texture

Examples of 2 competitors: Dominos and Pizza hut. While both ensure high temperature, great appearance; Dominos has lesser thin crust varieties than Pizza hut. Price wise Dominos is cheaper than Pizza hut while taste wise Pizza Hut has better tastes

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