Please respond with 100% accuracy 1. Campaigns like this one distinguish between

Question

Please respond with 100% accuracy

1. Campaigns like this one distinguish between purchasers and users. Somewhat uniquely, the Old Spice ad addresses both groups. In this instance, _____ are purchasers while _________ are users.

A. businesses; consumers B. women; men C. consumers; athletes D. adults; children E. urban consumers; rural consumers

3. The amusing Old Spice spots helped revive sales of Old Spice products and even helped them surge to a dominant share of market after years of decline. Exactly how much of this was due to the ads is in some doubt however, because the ads ran during a period in which the brand owner—P & G used price cuts, coupons, and other incentives to encourage consumers to buy the product. These activities, collectively, are labeled by your text as

A. advertising. B. public relations. C. personal selling. D. sales promotion. E. digital marketing.

Old Spice The opening case in Chapter 6 highlights one of the executions in the popular advertising campaign for Old Spice Review the text material about market segmentation in Chapter 6 before you watch this video. Be sure to carefully read the opening case on Old Spice as well. Click the button to watch the video. Then, answer the questions that follow. adforum 3

Explanation / Answer

1.B. women; men

Campaigns like this one distinguish between purchasers and users. Somewhat uniquely, the Old Spice ad addresses both groups. In this instance, _women_ are purchasers while _men_ are users.

2.Demographics

The segmentation strategy of the campaign, using gender is primarily based on demographics.

3.D. Sales promotion

These activities, collectively, are labeled by your text as Sales promotion.

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