2-51 Strategic Positioning Tartan Corporation has been manufacturing high-qualit

Question

2-51 Strategic Positioning Tartan Corporation has been manufacturing high-quality home lighting sys tems for more than 90 years. The company's first products in the 1920s-the Classic line-were high quality floor lamps and table lamps made of the highest quality materials with features that other manufacturers did not attempt: multiple switches, adjustable heights, and stained glass. In the 1950 and 1960s, the company introduced a number of new products that were in demand at the time, includ ing track lighting and lava lamps, which became the company's Modern line. In keeping with its brand image. Tartan ensured that these new products also met the highest standards of quality in the industry. A new customer style emerged in the 1960s and 1970s, which resulted in another new line of s. Contemporary. It was followed in more recent years by two new product lines, Margar LO 2-2 Stewart and Western.

Explanation / Answer

Answer 2-52:

SWOT Analysis of Tartan Corporation based on the given analysis:

Strengths:

Weakness:

Opportunities:

Threats:

Answer 2-53:

After analyzing the given scienerio I have Identified following value chain items for Tartan Corporation:

Value chain would be useful for firm like Tartan Corporation as it can estimate the trends in the use of final products, it also helps in planning proper supply chain for different product line and can also estimate profit margin.

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