Marketing Plan Week 2: Define Consumer Markets Resources : Project Scope, Vegemi

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Marketing Plan Week 2: Define Consumer Markets

Resources: Project Scope, VegemiteWebsite ( go to this website for reference : http://www.vegemite.com.au)

Complete the Marketing Plan Week 2: Answer questions regarding Consumer Markets for assignment. Please provide solid answers.your worksheet to your instructor via Blackboard

Marketing Plan Chapter 4 Activity 4: Define Consumer Markets Worksheet

Write a 200- to 350-word essay for each of the following four sections:

Work Sheet given below :

1. Write a demographic profile of the customer to include the following:

·         Age

·         Income

·         Occupation

·         Education

·         Lifestyle (activities, interests, or opinions)

·         Other salient characteristics

<Compose answer here>

2. Describe the motivation of the target consumer, including answers to the following questions in your response:

·         Why is the consumer buying the product?

·         What external forces (i.e. culture or subculture) will influence the target consumer as he or she considers the purchase? How?

<Compose answer here>

3. Describe the consumer’s typical consumer purchase decision process, including an answer to the following question in your response.

·         What is the likely process a consumer will go through in making the decision to purchase the product?

<Compose answer here>

4. Identify an opinion leader or spokesperson who would add value to a Vegemite marketing plan, including the following:

·         Person’s name and a short description

·         Attributes of this person that makes them a good match to the target market(s)

Explanation / Answer

Age- 28

Income- 5000dollars

Occupation- private job

Education- post graduate

Lifestyle- loves travelling, blogging

Other characteristic- foodie

Why is consumer buying the product- I purchase for making roasted root veggie soup. As I am pure vegetarian so I will prepare this soup.

What external forces influence- my friend recommends me to use this product. It tastes different from other products available in market.

Typical consumer decision process:- consumer generally look for the price of the product. Like is it worth purchasing the product or not. Next consumer likes to know the nutrients level in the product. People are now days are more health conscious they like to spend on those which benefit your body. Next consumer usually goes for word of mouth publicity manner. Like now my friend recommend me to use this product once. So I decide to buy it.

Person’s name- xyz   short description- my friend who is paediatrician

Attributes- very choosy in buying product, very carefully purchase products that gives health benefits.

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