Marketers can, take a(n)-- forces in their marketing environments A Environmenta

Question

Marketers can, take a(n)-- forces in their marketing environments A Environmental stance B) Proactive stance C) Natural perspective D) Natural-management perspective entst by taking aggressive action to affect the publics and consi sts of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society ) Social environment B) Economic environment C) Political environment D) Natural environment 7 Ray Kroe, the milkshake machine salesman who created McDonald's, observed restaurants in San Bernardino, California, run by the McDonald brothers were so they burned up more milkshake machines than any of his other customers. Kroc tool observation and turned it into the world-famous fast-food chain. This is an exam research. A) Descriptive B) Experimental C) Secondary D) Observational S. means that consumers are likely to remember good points made abo they favour and forget good points made about competing brands. A) Selective attention B) Selective retention C) Cognitive dissonance D) Selective distortion

Explanation / Answer

In the context of the given question,

5. B. Proactive stance - This is because to be aggresive in marketing, one needs to be proactive.

6. C. Political Environment - it consists of the federal setup, Federal Departments, public works and conveniences, and an overall pressure groups and influential surrounding to control things in a region or country.

7. D. Observational research - here the researcher(Ray Kroe) observed an ongoing behaviour of inefficiencies in Mc Donalds's California, and he used this as a basis for further research and development.

8. B. Selective retention - which helps consumers to remember positive strengths about a product that makes them buy the same product again and again.

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