4. What are the three types of marketing research? Indicate which type each item

Question

4. What are the three types of marketing research? Indicate which type each item in the list below illustrates. Explain your answers . a. Establishing the relationship between advertising and sales in the beer industry b. Identifying target market demographics for a shopping center located in Omaha, Nebraskac. c.Estimating the 5-year sales potential for MRI machines in the Ark-La-Tex (Arkansas, Louisiana, and Texas) region of the United States d. Testing the effect of the inside temperature of a clothing store on sales of outerwear

Explanation / Answer

The three types of marketing research described in our textbook are:

(Babin & Zikmund, 2013)

Exploratory – Having details of the temperature of the store helps analyze the effect of different temperatures. Descriptive research is preplanned and structured in design. Depending on the nature of the problem, this could be descriptive

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