4. What are the three types of marketing research? Indicate which type each item

Question

4. What are the three types of marketing research? Indicate which type each item in the list below illustrates. Explain your answers

. a. Establishing the relationship between advertising and sales in the beer industry

b. Identifying target market demographics for a shopping cen-ter located in Omaha, Nebraska

c. Estimating the 5-year sales potential for MRI machines in the Ark-La-Tex (Arkansas, Louisiana, and Texas) region of the United States

d. Testing the effect of the inside temperature of a clothing store on sales of outerwear

e. Explain how making grocery orders available for online ordering and drive-through pickup would enhance business performance for Publix supermarkets

Explanation / Answer

The three types of marketing research described in our textbook are:

Exploratory research – this research method is appropriate when the specific results are very ambiguous.For implementing better standards in the research for exploring for knowing about any specific information or criteria which is not available in pre existing researchers.

Descriptive research– descriptive research is used to carry out an analysis for making a big picture of different people or activities involved in an organisation with the proper description of each and every segment.

Causal research– this is based on cause and effect relationship and helps to identify them.

a- this is a type of causal research because it is directly trying to tell how will the cause of sales is related to the effect of advertising. Maintaining a cause effect relationship. - Causal

b- Descriptive research identifies who, what, where, when, and why, in this specific situation it is clear that situation wants to know about who the target market is- Descriptive

c- this is exploratory research example as availability of different options after we exclude for the specific research option.

d- this is also an example of causal research as the effect of temperature on clothing is creating a direct relationship cause effect approach.

e- this is also an example of descriptive research as availability of description is required as well as analysis on different organisations are also required in this specific situation.

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