You will research Kodak and a past bankruptcy filing. You must use at least two

Question

You will research Kodak and a past bankruptcy filing. You must use at least two (2) other sources for your research. In your paper, simply embed your citations (urls) directly in your report as they are used. See the document called Peer Reviewed websites to use the approved business websites for your research.

Keep the Business Improvement Plan to 6-8 pages, double-spaced in times new roman. Please refer to your texts chapter readings to help with your content and to cover these areas:

1. Discuss 3 key initiatives that Kodak’s senior management might have had in place to have helped them avoid filing for Chapter 11?Discuss the importance of R&D for a consumer product company in a highly competitive business environment?Discuss how you think Kodak “dropped the ball” or lost their competitive advantage? What are your recommendations as the company comes out of the Chapter 11 bankruptcy proceedings and moves forward?

Explanation / Answer

There were lot of changes made by Kodak in the core business model during 1990s and 2000s. There was a line of different digital cameras introduced and inkjet printers were sold. Ofoto was changed into Kodak Gallery.

It did not seem to be enough for Kodak and it turned into an outdated business model which focused on printing model (Dave Johnson)

It missed put on the changed dynamics of photography and could not understand that people were willing to try new method of sharing pictures. This was recognized by Facebook but the realization of Kodak would have changed everything. Koak expects with the help of chapter 11 to pay the benefits and employee wages (azcentral)

Citigroup will be providing a credit line of 950 million dollars for sustaining the operations and finances. It can continue its operations while it is filing chapter 11. This will help to improve its reputation.

It can focus on financing for reassuring the employees, stakeholders and customers for staying in business. It can focus on business reorganization and monetize the intellectual property which is non strategic. It can also focus on resolving the liabilities of the legacy and focus on valuable business lines. The recommendations would be to use innovative methods or an app for taking advantage of people's expectations about sharing it online

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