1. xxx(some products )in the international market brand strategy (or brand value
ID: 410426 • Letter: 1
Question
1. xxx(some products )in the international market brand strategy (or brand value) analysis, such as the Lenovo brand strategy analysis. 2. xx x (some products) international marketing channel construction research, such as the Haier washing machine international marketing channel construction research. 3.xx x (some products)promotion strategy research have employed products in the international market, such as the international market promotion strategy of uniqlo. as Apple's new product development research. environment, such as McDonald's international market 4. research on international new products(some products), such 5. Analysis on xx x (some products) international market environment analysis.Explanation / Answer
4. Research on International new products:
The research on international products very much depends on the industry.The industry generals specifies or marks that which are of the product portfolio should be innovative.For eg in hidhly technically innovative markets such as computers or mobile phones market the new stands for that is not more than 5 years old model.The apple former CEO steve jobs implemented the same phenmenon always new.samsung also stands with it.
The 'new products' are most important because they are the key for making the customers to turn or change their eye on to our products from competitiors products.'New product' with better featurs generally attracts all buyer's eyes in international product.The new products generally make or gathers more strenght to business by creating better opportunities to business.
Their exist 3 types of new products:
1) Fundamentally new products: These are the products that that are completely new to market and introduced for the first time.They are new inventions.
Eg: television,i pod etc
2)Line extensions: These are follow up features of new products i.e., additional features.
Eg: Samsung's jelly bean followed by kitkat, j7 pro
3)Product refreshers: These typically replace the market existing products because of change in the market.They bring typicall changes in packaging of product also.
The International new product development stages are:
1) Idea generation: New ideas are collected through market from customers, employees etc
2) Idea screening: the testing gate way of available new alternative ideas. and selecting best alternative.
3)Concept craetion: Putting into realistic base the new idea into form of new product
4) Business analysis:Understanding the SWOT of new product
5) Test marketing: Testing the new product developed
6)Product development with technology:If successfull in test marketing then developing the final product
7)Commercialization:
8) Launch of product:
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