Unlike large organizations, small organizations have been less active in integra

Question

Unlike large organizations, small organizations have been less active in integrating information technologies into their business operations. For example, some of the larger airliners use online information technologies to allow passengers to make reservation, buy a ticket, reserve a seat, check in, and even print their boarding passes online before they get to the airport.

Using the airlines example mentioned above, propose several possible IT solutions and how they would benefit a smaller airline to become more successful or attract more clients.

Tell us if the availability of information technology services has influenced your decision to travel on a particular airline.

What airline was it?

Explanation / Answer

IT solutions help in enhancing functioning of the airline industry. They help in improving customer services, reducing cost, generating income chances and also in driving efficiencies.

In order to become more successful and attract more clients, the smaller airline should increase their IT budget.

More investment should be made on including mobile technologies for passenger services. They should work on providing the facility of mobility to passengers. Online booking facility should be provided to smart phone users as around 71 percent of the smart phone users prefer e-ticketing. The website of the airline should incorporate more self-service options.    Another facility that should be integrated to attract more clients should be the facility of mobile check-in and mobile boarding passes. IT solutions such as cloud computing, wireless communication, virtualization and automating self-boarding should be included as it will attract more clients and also will improve the quality of service being provided to them.

Messages, e-alerts and the current information of the flight should be provided through the website and mobile applications of the airlines. It will help the aviation department in becoming the flier’s companion as needs of customers should be fulfilled anytime and anywhere.

BI solutions based on GPRS should be used for better management of the air cargos. This will help in better management and most advantageous station-to-station space allotment. Inventory management solutions should be upgraded by using automated processes.

With the help of Information technology, wireless in-flight passenger services and crew services should also be incorporated. This will help in providing more customized and loyalty services to clients.

The above measures will provide convenience, efficiency and personalization to clients. It will help in pulling more clients towards the smaller airlines.

The availability of better information technology services persuade me for travelling through the Delta Airlines. The Delta Airlines applications and websites provides amenities such as online booking, e-boarding check-in, alerts for travel information if in case they are being updated, details of aircraft and airport, the ability to track for bags and make payments and also parking reminders.

These services attracted me towards the airline as they provide finest available IT services and add to the convenience of the passengers.

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