PART 1 React to the following scenarios, typing your answers (either A or B) int

Question

PART 1
React to the following scenarios, typing your answers (either A or B) into your deliverable document:

Scenario 1: A marketer is trying to learn about current industry trends to generate ideas for future products. He has purchased several reports from industry organizations and has done some research on the internet. This is an example of:

Scenario 2: A marketer is a arranging a series of discussions and interviews with opinion leaders to learn more about their views on the current range of product offerings. This is an example of:

Scenario 3: A marketer has commissioned a series of telephone surveys to discover which candidate each respondent is planning on voting for and why. This is an example of:

Scenario 4: A marketer wants to gain more insight into the types of amenities that a new apartment complex might want to offer in order to compete effectively for possible renters. The marketer has arranged some focus groups to explore the issue. This is an example of:

Scenario 5: A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of:

PART 2
First, match the following marketing decisions to one of the research scenarios listed in Part 1:

Second, explain your pairings; why do you think the marketing decisions listed in Part 2 match the specific research scenario outlined in Part 1?

React to the following scenarios, typing your answers (either A or B) into your deliverable document: A marketer is trying to learn about current industry trends to generate ideas for future products. He has purchased several reports from industry organizations and has done some research on the internet. This is an example of: A marketer is a arranging a series of discussions and interviews with opinion leaders to learn more about their views on the current range of product offerings. This is an example of: A marketer has commissioned a series of telephone surveys to discover which candidate each respondent is planning on voting for and why. This is an example of: A marketer wants to gain more insight into the types of amenities that a new apartment complex might want to offer in order to compete effectively for possible renters. The marketer has arranged some focus groups to explore the issue. This is an example of: A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of: First, match the following marketing decisions to one of the research scenarios listed in Part 1: The marketer knows that this information is valuable and could be sold. The marketer is considering doing some testimonial advertising. The marketer decides that if not much has changed s/he might not proceed with its original plans. The marketer decides after reviewing the information, to share it with colleagues and then to hold a brainstorming meeting. The marketer decides to do a survey to gain further insights.

Explanation / Answer

Scenario 1: A marketer is trying to learn about current industry trends to generate ideas for future products. He has purchased several reports from industry organizations and has done some research on the internet.

Answer 1: Secondary Research

Explanation: Secondary researches are those researches which is already compiled, organized and available data sets. It can be available over the internet for free or one could purchase from a source.

In the question, the marketer has purchased reports from organizations and also collected from the internet.

Scenario 2: A marketer is a arranging a series of discussions and interviews with opinion leaders to learn more about their views on the current range of product offerings.

Answer 2: Qualitative research

Explanation: Qualitative Research is predominantly exploratory research. It helps to understand the underlying details, opinions, views, and motivations of people. It can be collected by various methods, such as surveys, observations, interviews, etc.

In the question, the marketer has arranged the data and opinions, collected in interviews from the leaders.

Scenario 3: A marketer has commissioned a series of telephone surveys to discover which candidate each respondent is planning on voting for and why?

Answer 3: Quantitative research

Explanation: Quantitative Research quantifies the problem by developing numerical data which can be converted into practical statistics. It quantifies attitudes, views, opinions, details, etc. to generalize outcomes from a larger sample set.

In the question, the marketer calculates the number of interested candidates by using a series of telephonic surveys.

Scenario 4: A marketer wants to gain more insight into the types of amenities that a new apartment complex might want to offer in order to compete effectively for possible renters. The marketer has arranged some focus groups to explore the issue

Answer 4: Primary Research

Explanation: The marketer formed groups in order to collect insights of the group to understand the effectiveness by using questionnaire. Hence, data collection process is primary research

Scenario 5: A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study.

Answer 4: Secondary Research

Explanation: The marketer reviews a series of reports, which is already available to conduct an analysis. Hence, the marketer is following secondary research.

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