Visit the websites of two luxury car makers: BMW. (2012). Retrieved from http://
ID: 402810 • Letter: V
Question
Visit the websites of two luxury car makers:
BMW. (2012). Retrieved from http://www.bmwusa.com
Lincoln. (2012). Retrieved from http://www.lincoln.com
These two companies compete in the same strategic group. Browse the sites and look for each company's business-level strategy.
In what ways are the luxury car companies' strategies similar? In what ways are they different? Which company would you say has the competitive advantage? Why?
Take time to review the responses of your fellow students and provide your feedback. Cite your sources in APA format and style.
Explanation / Answer
Comfort
Passengers in the backseat will be able to stretch out a lot more in the Lincoln MKX than in the BMW X3, due to its greater head- and legroom. As far as headroom and legroom go, there's not much difference between front seat comfort in the BMW X3 and the Lincoln MKX.
Convenience
You'll be making about the same number of stops at the gas station with the BMW X3 as you will with the Lincoln MKX, as they are both able to travel similar distances on a tank of gas.
Cost
There are a lot of factors to consider when calculating the overall cost of a vehicle. The main consideration is Manufacturer's Suggested Retail Price (MSRP). Whether you pick the BMW X3 or the Lincoln MKX, it's going to cost you about the same. Another consideration is the Destination Charge, which is a standard charge for transporting the vehicle to the dealer from where it's built. Both the BMW X3 and the Lincoln MKX have similar Destination Charges.
Dimensions
Since the BMW X3 is much slimmer than the Lincoln MKX, it'll be much easier to find a wide enough space in a crowded parking lot. The BMW X3 is slightly shorter than the Lincoln MKX, which may make it easier to park.
Handling
The BMW X3 has the same turning radius as the Lincoln MKX, so they both maneuver the same in and out of tight spots.
Performance
When considering towing capacity, the BMW X3 is clearly the choice over the Lincoln MKX for pulling heavy loads. When it comes to horsepower, the BMW X3 has a lot less horsepower than the Lincoln MKX.
Utility
In terms of seating, you'll be able to fit about the same number of people in both the BMW X3 and the Lincoln MKX. The BMW X3 has less cargo space than the Lincoln MKX, which is okay if you don't need to move a lot in one trip.
Warranty
The BMW X3 comes with essentially the same basic warranty as the Lincoln MKX
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