Visit http://www.colormatters.com/, a site that explores color and how it affect
ID: 234059 • Letter: V
Question
Visit http://www.colormatters.com/, a site that explores color and how it affects our mind, our behavior, our visual experience, and life in general. Go to any of the links at the top of the menu and do some research on how color effects our mind and body.
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How Color Affects Us
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search through the different links, then write brief descriptions of four things that surprised you, or that reminded you of a personal experience. Remember to write about 3 things. You need not write an essay for each thing, but just write a couple sentences explaining your point.
Explanation / Answer
Influence of color on perception
Perceptions not obviously related to color, such as the palatability of food, may in fact be partially determined by color. Not only the color of the food itself but also that of everything in the eater's field of vision can affect this.
Placebo effect
The color of placebo pills is reported to be a factor in their effectiveness, with "hot-colored" pills working better as stimulants and "cool-colored" pills working better as depressants. This relationship is believed to be a consequence of the patient's expectations and not a direct effect of the color itself.
Color preference and associations between color and mood:
Color has long been used to create feelings of coziness or spaciousness. However, how people are affected by different color stimuli varies from person to person.Blue is the top choice for 35% of Americans, followed by green (16%), purple (10%) and red (9%).There is evidence that color preference may depend on ambient temperature. People who are cold prefer warm colors like red and yellow while people who are hot prefer cool colors like blue and green.Children's preferences for colors they find to be pleasant and comforting can be changed and can vary, while adult color preference is usually non-malleable.
Light, color, and surroundings:
Light and color can influence how people perceive the area around them. Different light sources affect how the colors of walls and other objects are seen. Specific hues of colors seen under natural sunlight may vary when seen under the light from an incandescent (tungsten) light-bulb: lighter colors may appear to be more orange or "brownish" and darker colors may appear even darker.Light and the color of an object can affect how one perceives its positioning. If light or shadow, or the color of the object, masks an object's true contour (outline of a figure) it can appear to be shaped differently from reality.Objects under a uniform light-source will promote better impression of three-dimensional shape.The color of an object may affect whether or not it seems to be in motion. In particular, the trajectories of objects under a light source whose intensity varies with space are more difficult to determine than identical objects under a uniform light source. This could possibly be interpreted as interference between motion and color perception, both of which are more difficult under variable lighting.
Three Types of Receptors Produce Our Colors
Humans see color with three types of reception systems (red/green-, yellow/blue-, and black/white-producing) from three types of cone photoreceptors (red/blue/green-making). Because we create all the colors we see from red-, blue-, and green-sensing cones, humans are known as trichromats. When one set of color-sensing cones fails or is missing, a form of color blindness occurs—either monochromatism (when only one of the three photoreceptors works) or dichromatism (when two of the three work). These dysfunctions are a gene trait carried by women and occur mostly in men—about eight of every 100 men suffer from some type of color blindness, while only one in every 200 women does. Some creatures, such as surface fish, bees, and some birds, can see more colors than humans can because they have more color-making photoreceptors than we do. On the other hand, many mammals, except for humans, have poor color vision. The expression “to see red” comes from the anger of the bull as it charges the matador’s red cape. In actuality, however, cattle have no cones in their retinas, so they can’t perceive hues; what irritates the bull is really the matador’s twitching of the cape, not its color. The use of the names of colors in expressions (“seeing red,” “once in a blue moon,” or “a red-letter day,” for example) actually has more to do with the fourth factor influencing our perception of color— the experiences and personality of the viewer, or the process of “feeling color.”
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