Week 4 - Generic Strategies Homework - THIS HW IS FOR UBER not Apple 1. Use the

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Week 4 - Generic Strategies Homework - THIS HW IS FOR UBER not Apple 1. Use the 2x2 chart below and Label the x and y axis. 2. Consider the company UBER 3. Place the UBER and its five most important andor closest competitors or competitor types (such as subways) in its strategic group. We discussed strategic groups in Week 2 4. Provide quativequantitative evidence and reasoning to support your classification. - Explain your choosing your X-axis and Y-axis labels. Save your document as a PDF and post it on Canvas. Explain why your chose the UBER competitors (or competitor types) that your chose. Explain your reasoning with supporting evidence for your positioning of Uber and the competitors you identified: W. Christian Buss, Ph.D. Y-Axis Label X-Axis Label

Explanation / Answer

Uber is one of the top private cab companies in United States, with the use of uber technology consumers are able to book cabs with the help of mobile application. Some of the closest competitors of uber are:

The service provider such as Uber, lyft, Grab, Ola etc provide a benefit over traditional hailing mechanism, of the three mentioned Uber is largest operator in every metric. As a comparison in october 2015 uber raised venture capital of $70 billion valuation while Lyft, second largest operator after Uber in this field with funding of $4 billion valuation in November 2015. Where as Lyft provided 267,701 trips while uber provided 2,053 trips in the same period. Then Uber slowly started expanding its operation and now currently Uber operates in around 168 countries worldwide.

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