Week 2-Discussion Forum: This week\'s discussion forum is based on a real visit

Question

Week 2-Discussion Forum: This week's discussion forum is based on a real visit to my local supermarket. While shopping for food, I realized that a popular soup brand had two soup options--one regular and the other was 99% fat free. As a market research professor, I naturally started reading the nutritional facts on each can and I was just as surprised as you are. After viewing the file containing a picture of both cans and reading the nutritional facts, answer the following questions: a. If you were to buy one of the two cans of soups before you read any of the nutritional facts, which one would you be more inclined to buy and why? b. After reading the nutritional facts on both cans, what is your reaction? C. Do you think that the marketing practices the company is involved in are ethical? Why or why not? d. What advise would you give consumers when shopping for food or any other product? Discussion Forum Guidelines: You must have three posts to the discussion forum (ONE original post and TWO replies to other classmates' posts). Be sure to elaborate and provide meaningful details (Yes/No, great point, agree, etc. will not be considered a post unless accompanied by detailed response/explanation). Be sure to post your original posting by Friday of the current week (or before) to give your classmates a chance to read your post and reply to it. Your

Explanation / Answer

Example soups:
Regular-
Classic Chicken Noodle Soup Microwavable Bowl
Fat-free-
Campbell's Soup 98% Fat-Free Cream of Celery Soup

a.
Before seeing nutritional contents
I would prefer to buy Classic Chicken Noodle Soup Microwavable Bowl since it gives a very spice feeling. The tub appearance gives an impression that I can get the feeling of fullness after eating
Campbell's Soup 98% Fat-Free Cream of Celery Soup- looks bland and unappealing
I have not taken price into account (chicken soup is around $5 and fat-free soup is around $2.75)

b.
After seeing nutritional contents
Classic Chicken Noodle Soup Microwavable Bowl
Calories per serving -190
Fat-4.5g
Protein-15g

Campbell's Soup 98% Fat-Free Cream of Celery Soup
Calories per serving -60
Fat-2.5g
Protein-1g
I would still prefer the Classic Chicken Noodle Soup Microwavable Bowl because it offers me a good amount of protein
Note
However, if I want to have a low-calorie food then I would prefer the Campbell's Soup 98% Fat-Free Cream of Celery Sou. The fat content does not make much of a difference between the two options

c.
The company has been ethical in its practices. It has been transparent about the nutritional value of the food contents. It has also mentioned the ingredients lists including the use of ingredients for color. It also has mentioned the percentage addition in terms of required daily amounts (RDA) for an average person.
It has to be remembered that no macronutrient –protein, fat or carbs is unhealthy as such. They are unhealthy only if taken in excess of individual requirements

d.
Advice for consumers
1.   Always look for ingredients especially for those that cause allergy example Gluten
2.   First, look for the caloric value of the food per serving.
3.   Then, look for protein and fat.
4.   Choose food according to your nutritional needs and requirements e.g. those who want to lose weight may choose low-calorie foods and those who want to build muscles may buy high proteins foods

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