Expert Q&A Done Consider what you learned about Amazon\'s potential domestic and

Question

Expert Q&A Done Consider what you learned about Amazon's potential domestic and global growth opportunities and options in this case. How should Amazon set itself apart in this market? What is its distinctive competence that makes it different from its competitors? What long-term strategies should Amazon consider to make Fire TV a profitable winner in the global marketplace? After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as those you are the marketing manager of this company What is the decision facing Amazon? What factors are important in understanding this decision situation? What are the possible alternatives? Fully describe at least two Pretend you are the marketing manager at Amazon. What decision(s) do you recommend? What are some ways to implement your recommendation?

Explanation / Answer

The decision facing Amazon is related to how to make Amazon fire TV directly stand out from consumers as other specific services and products are already been offered by competitors such as apple and Google. The requirement of current status unavailability of market expansion, creating a strong availability of product alternative is essential for Amazon to create a better impact by his approach towards creating strong identity of Amazon fire stick.

The main factors influencing this specific decisions are competitors and their competitive prices. As this segment is highly versatile availability of other specific products from Google and Apple are directly influencing the pricing rate of Amazon fire stick. Changing customer demands as well as changing customer needs are also one of the most important influencing factors in a decision making for the specific problem. All of the specific brands have to be influencing to the customers for providing adequate support of operational availability. Personal brand preferences of the customers as well as loyalty two different brands are also affecting decision in this specific condition.

Company can lower down the prices of Amazon fire stick as an option which would create cost differentiation as well as force the consumer to choose the fire TV over competitors like Apple TV. This type of approach would not only create a better impact on the customers due to lower pricing but also if the pre existing segment of Apple TV and other products due to availability of Reliability going with the brand name as well as having better opportunity for using Amazon fire stick.

Offering a bundle package and implementing a specific bundle package in Operation by using better features in the fire stick as well as to provide adequate support overall structure of fire stick development, better impact on customers can easily be done.

Specifically providing subscriptions and creating exciting offers such as implementing new shows in the operating structure of Amazon fire stick would also be a major approach in influencing the customers as well as create a positive impact for improving the sales. This type of approach could not only create better availability of options as well as it would also provide positive approach of understanding the market behavior.

Using Amazon brand name to sell the product as well as targeting the loyal customers of Amazon by consistently showing advertisement over the mobile application and website would be the most appropriate way of influencing the customer in a positive manner. Creation of specific type of package which includes multiple devices wood directly attract customers and increase the revenue for Amazon.
Making the deal price is low and creation of better brand strategy by implementing promotional program with free subscription of Amazon Prime services would also be one of the most important approaches that Amazon good used to influence the customer to shift from other brands. Providing Amazon fire stick with television and collaborating with different brands to provide Amazon fire Stick free with the television would also be influencing in terms of increasing the effect of getting better response from market.

Implementing Amazon bundle package as well as hiring modern celebrities to advertise such a specific package would be the most appropriate way of influencing the customers. Continuously providing advertisement over the mobile platform as well as their website would also be a major approach in influencing the customer in a positive manner which would benefit the company by creating a competitive advantage over the specific operating platform. Consistently doing push advertisement buy mobile application used by Amazon as well as having analytical process through application of analysis on changing Trends would also be an approach of implementing such a specific type of promotional program to create a better impact of Amazon fire stick.

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