Driving-forces analysis has three steps: (1) identifying what the driving forces

Question

Driving-forces analysis has three steps: (1) identifying what the driving forces are, (2) assessing whether the drivers of change are, on the whole, acting to make the industry more or less attractive, and (3) determining what strategy changes are needed to prepare for the impact of the driving forces. All three steps merit further discussion.  

. Chapter 3 presents many tools you can use to diagnose the environment external to the company. For this discussion forum, we will focus on one of those tools... the the driving-forces analysis

select a company and an industry (choose the company & industry in which you work or for which you have a very strong interest). Avoid duplicates--if a classmate has already chosen and analyzed a company & industry, you will need to pick a different one. There is a list of industries on the following website:

https://www.bls.gov/iag/tgs/iag_index_alpha.htm

Next, list and briefly explain (in two to four sentences) in your own words what you think are the two most likely driving forces that qualify as major determinants of why and how the industry you selected is changing

Explanation / Answer

In 1997 when Netflix was introduced to the market it became a sensational success. Very first time some service was providing rental DVDs over the post in which a customer doesn't have to move from the couches to get the DVDs at their home.
There was a very large involvement of the video stores during definition growth of Netflix. Netflix ended that growth of the stores by providing services to the customers at the doorstep. Later Netflix launched its internet-based subscription service in 1999 and provide a huge number of movies to its customers. The specific change in the strategy of Netflix made him the undoubted king of the industry.
Blockbuster was the initiator of the rental service in the America. But blockbuster never replied new technology to its organisational structure. This specific mistake lead blockbuster to bankruptcy. Blockbuster had it stores all over the America which was very famous for distributing DVD and also had the bending machines which were overcome by the Netflix new technologies and web based streaming.
Major environment shift was shifting from the store based rental system to online Internet based rental system which benefited the Netflix for getting better viewership over the blockbuster.Later blockbuster filed for the bankruptcy which made Netflix a leader in the industry.
According to the McGahan model if a company is going through and industrial change environment then it should also change in the same way otherwise it will go bankrupt. It is obvious to change the company is overall strategies as well as technological advancement according to the market. If a company doesn't see the upcoming clues and arise that the fall conclusions for all the time then the overall loss of the company is very big. Same thing happened with Netflix, when industry was shifting towards the Internet Netflix went with the flow and chose to shifting with the Internet which lead it to be a market leader.

Name of the forces -

P.S. - I have explained the changes in Netflix which is related to media industry, please leave a comment if you want specified four to five sentences or you can mould your sentences according to the above explanation.

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