PLEASE BE ORIGINAL PLEASE ANSWER THE FOLLOWING QUESTIONS ABOUT MARKETING 1. Iden

Question

PLEASE BE ORIGINAL

PLEASE ANSWER THE FOLLOWING QUESTIONS ABOUT MARKETING

1. Identify and define the elements of a tactical marketing plan for a new kind of cola.

2. How are household patterns anticipated to change over the next few years? What will be the impact of such changes on the demand for different goods? Use your final project company, and discuss your marketing plan as a result of these shifts in household patterns.

3. The United States has one of the world’s highest percentages of college-educated citizens. What can be the possible implications of this observation to the marketing environment of a U.S. firm? Discuss how this statistic will impact marketing for your final project.

4. Suppose the people of Greenworld, an island on the southwest Pacific are primarily involved in the direct procurement of edible plants and animals from the wild, foraging and hunting without significant recourse to the domestication of either. On the contrary people in Newland, a country rich in petroleum resources export petroleum to the industrial countries. Which of the two countries mentioned above is likely to offer greater marketing opportunities for luxurious goods and why? As a marketer for a high-end product (you determine the product), explain how you would market the product to the chosen location.

5. Philips Lighting’s first shot at marketing a standalone compact fluorescent light (CFL) bulb was Earth Light, at $15 each versus 75 cents for incandescent bulbs. The product had difficulty climbing out of its deep green niche, as such marketing efforts of Philips suffered from the “green marketing myopia”. Identify and discuss three ways of avoiding this.

Explanation / Answer

1. The tactical elements of a marketing plan for a new Cola will include the Product, Price, Place and Promotion for the new Cola brand and its differences from its competitors.

Product - It will include the unique features and uses of the new Cola drink and how it differs from the existing Cola brands.

Price - The price needs to be determined considering the market conditions and the business goals of the Cola drink. In order to capture the market, its needs to be promoted with attractive pricing.

Place - The distribution needs to be wide and expansive as Cola drink to be successful has to be sold in huge volumes.

Promotion - Promotions are important to attract consumers and sell the brands in market with banners, packaging , point of sale furniture etc.

2. The household patterns are expected to change over next few years as there is use of artificial intelliegence and internet of things in daily lifes. Consumers can manage the electricity of their houses sitting in their offices and use of voice command for using various products and ordering groceries etc. The impact of such changes on demand of consumer goods is increased coordination and artnering between various brands. This will ensure availability of goods through popular software platforms, technology and products.

The marketing plan as a result of shifts in household patterns will include more use of technlogy with a product which can adapt to the changes in consumer lifestyle and technological changes. The final project company is of switchgears which can be easily included in smart life of consumers and have advantages like power saving and use of natural resources of energy. The designing should be good so that it can have multiple uses. There should be compatability with other products . The distribution should be across various channels like ecommerce and electronic promotions should be used.

3. United States has highest College educated student. The impact on marketing environment is more consumer awareness and openness to use of technology. there are more chances of innovations and tartups using new technologies and products. Tthis will impact marketing of final project by checking the social platforms which are most popular and suitable to my product . The target customers preferences and existing patterns of usage and competition strategies. Using influencers for marketing the product is also helpful when people understand the market and various new products, their advantages and use.

4. The people in Newland are more open to marketing opportunities for luxurious products as they lead a materialistic life and use materialistic mediums in their everyday life compared to people of Greenworld which satisfy their needs from natural resources and environment. As a marketer of high end product like luxury bags , the marketing strategy will include giving advertisements through magazines and newspapers, digital and electronic mediums as Industrialized nations are better equipped with things which make their life comfortable. The product can be exported to Newland or local partnership can help in selling the product through retailers and high end shops.

5. Three ways to avoid green marketing myopia is -Understanding actual consumer needs and interests, developing products which can meet the customer needs and demands, making environmental friendly products which have distinguished advantages over regular products in terms of cost, savings an performance.

It is important that products offer customer satisfaction while performance and features are environment friendly to avoid Green marketing myopia.

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