PLEASE BE ORIGINAL AND ANSWER THE FOLLOWING QUESTIONS 1. A group of entrepreneur

Question

PLEASE BE ORIGINAL AND ANSWER THE FOLLOWING QUESTIONS

1. A group of entrepreneurs is planning to start a food processing company. Comment on the likely evolution of the company’s marketing channels.

2. Skincare company E&OE has realized that its customers are very loyal to the brand and play a large part in popularizing it by word of mouth. E&OE wants to leverage this customer loyalty by using it to generate sales outside its store format. How can E&OE achieve this? Develop a marketing ‘proposal’ with three options for E&OE.

3. Imagine that you are in charge of creating a distinctive store atmosphere at a clothing retailer. What can you do to make your store stand out in the customer experience? Develop a ‘proposal’ for both in store and online.

4. When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin’s name, but relied on the distinct packaging to help them spot the noodles while shopping. Describe how this problem can be addressed through the objective of Nissin’s marketing communications. Propose a IMC campaign to help Nissin.

5. Name a few products for which personal influence plays a significant role in marketing communications. Describe their campaigns and how they use ‘experience’.

Explanation / Answer

Answer to Q1. The group of entrepreneurs planning to start a food processing company can use the following as company’s marketing channels.

The company can contract with whole seller and the whole seller will give to retailers and retailers will sell to customers.

The other ways is that it can bypass whole seller and contract with retailers who then will pass to consumers or to small shops for selling to consumers.

The best way is to market its product online and make direct selling through its own retail outlet and online shops where end customer can directly but the products.

Related Questions

Navigate

• Browse (All)
• Browse P
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.