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Visit Amazon.com’s “Investor Relations” page and download their 2016 Annual Repo

ID: 398178 • Letter: V

Question

Visit Amazon.com’s “Investor Relations” page and download their 2016 Annual Report. Evaluate Jeff Bezos’ introduction and the reprinted “1997 Letter to Shareholders,” and consider the strategic planning concepts presented this week. In a properly APA-formatted Word document, create an essay that addresses the following points/questions: Select and describe three examples where you feel Amazon.com’s planning has helped meet the organizational/departmental business objectives of the company. Do you feel each of the efforts you selected were successful? Explain you beliefs for each? Select one of the risk factors identified in the report, and suggest a long-term strategic solution to help mitigate it.

Explanation / Answer

Examples and Beliefs/ Reasons for Success points of Amazon:-

One Risk Factor can be Higher Level of Outsourcing, as Amazon is looking for more and more Vendors for local built or local retain channel partners like small and mid size vendors. Too much of outsourcing might degrade the quality of items to be delivered to the customers, as there are many duplicate, fake products or low quality products coming now and every then in the market, especially in India, China subcontinents. Hence customers might end up in buying wrong products. Many places, delivery is not also on time. This kind of outsourcing can be highly dangerous to a brand name like Amazon in the long term approach.