State 2 facts that was most fascinating to you and why? The U.S. Digital Consume

Question

State 2 facts that was most fascinating to you and why? The U.S. Digital Consumer Report The number of digital devices and platforms available to today's consumers has exploded in recent years. As a result, today's consumer is more connected than ever, with more access to and deeper engagement with content and brands. And these changes are contributing to the media revolution and blurring traditional media definitions. Americans now own four digital devi and the average U.S. consumer spends 60 hours a week consuming content across devices. And a majority of U.S. households now own high-definition televisions (HDTVs), Internet-connected computers and smartphones. In addition to more devices, consumers also have more choices for how and when they access content. ces o As a result, consumption habits are changing. The rapid adoption of a second screen has transformed the traditional TV viewing experience, with using smartphones and tablets in ways that are natural extensions of the programming they watch. And social media usage is now standard practice in our daily lives -almost half (47%) of smartphone owners visit social networks every day consumers

Explanation / Answer

1) The U.S Digital Customer Report:

"Almost half (47%) of smartphones owners visit social networks daily."

Nowadys, smartphones are something which can do almost anything from calling to net banking and etc. And the most important is Social Media, through which people can connect from one end to the another.

Looking at the figure, 47% of the smartphones users are accessing the social media everyday which is quite fascinating that still there are 53% users who try and stay away from social media networks otherwise this social media has taken over the face to face meetings and catchups.

2) What's Empowering the New Digital Customer?

"Americans now own four digital devices on average"

This technology is trapping people in such a way that instead of owning several gadgets and digital devices, people still look for more. These digital devices are growing so rapidly and even the innovation in digital devices is moving at such a rate that the technology becomes obsololete within the months but still the people are willing to buy these kind of devices more and more.

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