CASE From Steve Jobs to Tim Cook Apple teven jobs cofounded Apple Computer with
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CASE From Steve Jobs to Tim Cook Apple teven jobs cofounded Apple Computer with Steven the unprecedented sale of the iPhone 5 in nearly 30 countries Wozniak back in 1976 in jobs's family garage At age 21, and Apple is on track to launch it in 100 countries. Cook is Steven Jobs coproduced the first PC and Apple Com quicker to admit product flaws and take corrective action than puter; at 25 Jobs was running Apple with a net worth of $25 Jobs, such as the faulty Maps on the Phone 5.i2 Cook has also million, and at age 26 he made the cover of Time magazine. given a stockholder dividend and is placing greater emphasis Over the years, Jobs was consistently ranked as one of the on corporate social responsibility, such as charitable contribu- best CEO leaders of all times In 2011, eight of the ten most tions that jobs was against 13) read Wall Street journal articles were about Steve jobs and A year after Jobs's death, Apple stock was up 75 percent Apple products making it the most valuable company in the world. In 2013 Jobs also started two other companies. In 1985, Jobs Apple was ranked Ist on the Fortune World's Most Admired started NeXT (a computer platform development). In 1986, Companies, 104 ranked 6th for revenues on the Fortune 500 he went to Hollywood starting what became Poar Animated US largest corporations, 2nd by profts of $41,733,000,15 and Studios. Jobs contracted with Disney to produce a number ranked 19th on the Global 500 largest corporations.10 It is of computer-animated feature films, which Disney would co- also ranked 4th as the most trusted U.S. brandso finance and distribute. In 2006. Jobs sold Pbar to Disney and One thing Cook says he wil not change is the Apple's fo- became its largest shareholder. In fact, Jobs's shares in Disney cus on making the best products in the world--not just good were worth more than five times the value of his Apple stock ones, or lots of them-the absolute best Cook really lkes the Most of us never have any real influence over any industrx fact that people really care so much about Apple and its but Jobs is ranked #1 for his leadership and power in idenc. ucts fact that people really care so much about Apple and its prod s 108 The final grade for Cook: No one is saying Apple is five industries computers (coproducer of the PC-Mac), better off without Jobs, but to a surprising degree. Apple is Hollywood (Poar), music (Pod), retailing (Tunes and Apple doing fine without stores), and wireless phones/telecom However businesses than Jobs. Some say that his influence actually trans up formed these industries 7 had more infuence over a broader range of say he did a good job in tis rs year question Ca he ep One criticism is that there are no new produ ctego- ries (such as no Apple TV set)2 Only timc wil tell if Coolk On August 24, 201 1. Jobs resigned as CEO, naming Tim can keep Apple's momentum gong Cook as his successor. Jobs died in October 2011. Many peo-Jobs found the secret to career fullimert-he discovered ple questioned whether Apple could succeed without Jobs. something he was good at and loved to do Wle can't all be Being seriously ll for a couple of years, without hype or fanfare. another Steve Jjobs, but we can ind career fuliflment Jobs was quietly making sure Apple success would continue. In GOTO THE INTERNET To leam more about his resignation letter, Jobs wrote," believe Apple's brightest Steve Jobs and Tim Cook and Apple visit Apple's Web and most innovative days are ahead of it.".9 Apple insiders say site (http://www.apple.com). that Cook was really the driving force for two years prior to Support your answers to the following questions with Jobs's resignation To his own credit, in his first year as CEO, specific information from the case and text or with information Tim Cook was ranked 8th on the Fortune 2011 Business Per you get from the Web or another source. son of the Year s performance was assessed a year after1. Explain how each of the five elements of our definitio the death of Steve Jobs. Tim Cook is not trying to be Jobs's clone and is making his own mark changing Apple.10I He is a 2 Identify leadership skills Tim Cook has that led to h different type of leader than Jobs-being less emotional and more of a professional manager Cook got the operations side 3. Identify managerial leadership roles played by Tim Co working better than ever coordinating suppliers to deliver on of leadership applies to Tim Cook leading Apple. and Apple's success Which skill is his strongest? as CEO of Apple.Which role was the most importarExplanation / Answer
4. The primary focus of the case is on individual analysis. The case analyses how the individual performance of Tim Cook affected the overall performance of the entire organization. The performance of the leader has a direct impact on the functioning of an organization and this in turn impacts the overall performance of the organization.
5. The leadership theory classifications that apply to this case are trait, behavioral, and contingency. In this case the trait approach to leadership applies as the case attempts to identify the distinctive characteristics of Apple’s leaders that account for their effectiveness. Behavioral approach to leadership also applies to the case as the case has made an attempt to fathom the different styles of Steve Jobs and Tim Cook. Contingency model also applies to the case as the case determines the leadership styles of Jobs and Cook and analyses if the style is task oriented or relationship oriented and which style is more effective for Apple.
The theory that is most relevant here is the trait theory. Cook has traits of high levels of energy, ability to connect with people, motivate them and propel them, and successfully synchronize the different activities of the company and its employees for value creation.
6. Yes, Cook can continue to grow Apple and the company is not likely to lose its competitive edge. This is because Tim Cook as well as Apple has several resources at their disposal and these resources can be leveraged to continue driving innovation at the company. Apple is defined by their innovate products that are easy to use and have user friendly designs and operability. Cook will continue to drive innovation at the company and will leverage the use of different strengths of the company to take full advantage of the opportunities available to it.
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