CASE From Steve Jobs to Tim Cook Apple teven Jobs cofounded Apple Computer with

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CASE From Steve Jobs to Tim Cook Apple teven Jobs cofounded Apple Computer with Steven the unprecedented sale of the iPhone 5 in nearly 30 countries. Wozniak back in 1976 in Jobs's family garage. At age 21, and Apple is on track to launch it in 100 countries. Cook is Steven Jobs coproduced puter: at 25 Jobs was running Apple with a net worth of $25 Jobs, such as the faulity Maps on the Phone 5.0l Cook has also million, and at age 26 he made the cover of Time magazine. given a Over the years Jobs was consistently ranked as one of the on corporate social responsibility, such as best CEO leaders of all times. In 201 1, eight of the ten most tions that Jobs was against 10) read Wal Street Journal articles were about Steve Jobs and A year after Jobs's death, Apple stock was up 75 percent. Apple products.% the first PC and Apple Com- quicker to admit product flaws and take corrective action than stockholder dividend and is placing greater emphasis charitable contribu- making it the most valuable company in the world. In 2013 Jobs also started two other companies. In 1985, Jobs Apple was ranked Ist on started NeXT (a computer platform development). In 1986, Companies,I04 ranked 6th for revenues on the Fortune 500 he went to Hollywood starting what became Poar Animated US largest corporations, 2nd by profts of $41,733,000.0 and Studios Jobs contracted with Disney to produce a number ranked 19th on the Global 500 largest corporations. of computen-animated feature films, which Disney would co- also ranked 4th as the most trusted US brands s finance and distribute. In 2006. Jobs sold Poar to Disney and One thing Cook says he will not change is the Apple's fo- became its largest shareholder In fact, Jobs's shares in Disney cus on making the best products in the world-not just were worth more than five times the value of his Apple stock ones, or lots of them--the absolute o It is best. Cook realily likes the Most of us never have arny real influence over any industry. fact that people really care so much about Apple and its prod- #1 for his leadershp and power n influenc-ucts.ice The final grade for Cook No one is saying Apple is but Jobs is ranked five industries: computers (coproducer of the PC-Mac), better off without Jobs, but to a surprising degree, Apple is ing Hollywood (Poar), music (Pod), retailing (Tunes and Apple doing fine without stores), and wireless phones/telecom (Phone and iPad). So However, Cook is not without criticsi0 Even sme w ar no one has had more influence over a broader range of say he did a good job in his first year question,Cas he leepr businesses than jobs Some say that his influence actually trans- up? One criticism is that there are no new pro him. dut carego ries (such as no Apple TV set).12 Only tim will teil if Cook can keep Apple's momentum going formed these industries On August 24. 2011. Jobs resigned as CEO, naming Tim successor. Jobs died in October 2011. Many peo Jobs found the secret to career fulfllment- he discovered loved to do We can't al be ple questioned whether Apple could succeed without Jobs. something he was good at and Being seriouslyill for a couple of years, without hype or fanfare. another Steve Jobs, but we can find career fuliliment was quietly making sure Apple success would continue. In GOTO THE INTERNET: To learn more about his resignation letter, Jobs wrote, " believe Apple's brightest Steve Jobs and Tim Cook and Apple, visit Apple's Web and most innovative days are ahead of it" Apple insiders say site (http://www.apple.com) that Cook was realy the driving force for two years prior to Support your answers to the following questions with lobs's resignation. To his own credit, in his first year as CEO, specific information from the case and text or with information Tim Cook was ranked 8th on the Fortune 2011 Business Per you get from the Web or another source of the Year CEO Tim Cook's performance was assessed a year after l. Explain how each of the five elements of our definition of leadership applies to Tim Cook leading Apple. th of Steve Jobs.Tim Cook is not trying to be Jobs's and is making his own mark changing Apple.101 He is a 2 Identify leadership skils Tim Cook has that led to his different type of leader than Jobs-being less emotional and and Apple's success Which skill is his strongest? of a professional manager Cook got the operations side 3. Identify managerial leadership roles played by Tim Cook than ever, coordinating suppliers to deliver onas CEO of Apple.Which role was the most important?

Explanation / Answer

1. five elements of definition of leadership

2. Cook's leadership skills

Technical skills matter in the industry; though interpersonal & decision making skills are immensely significant

3. Managerial leadership roles played by Tim Cook

Leader role is the most important as it focuses on product development

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