Describe the affect referral approach to considering purchase decision alternati

ID: 396608 • Letter: D

Question

Describe the affect referral approach to considering purchase decision alternatives.

What product positioning strategies can a brand use?

Describe the customer value approach to business-to-business segmentation.

Name the components of the hierarchy of effects model and explain why it is an important theory in advertising.

What are the advantages of hiring an external advertising agency?

What are the various types of appeals that can be used in advertising and what is the primary benefit of each type?

Describe the affect referral approach to considering purchase decision alternatives.

Answer: referral approach has always caused the major effects in making purchase decisions

What product positioning strategies can a brand use?

Answer: following are the product positioning strategies which are mostly used

Describe the customer value approach to business-to-business segmentation.

Answer: Steps for creating more customer value in B2B segmentation:-

Name the components of the hierarchy of effects model and explain why it is an important theory in advertising.

Answer: The components of the hierarchy of effects model are

It is an important theory in advertising because it considers three important aspect of consumer behaviour

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