What are the benefits of a strong brand image in the eyes of the company? When d

Question

What are the benefits of a strong brand image in the eyes of the company?

When developing a strong brand name, what are some typical questions that should be asked?

Why have private labels been more successful in recent years?

The amount of time a consumer spends on an external information search depends on three factors. What are they?

Describe the multiattribute approach to considering purchase decision alternatives.

Which two steps of the consumer buying decision-making process are most important to marketers seeking to created integrated campaign messages?

Explanation / Answer

Question 1

The following are the benefits of a strong brand image in the eyes of the company.

1. High competitive advantage of the company in the market due to its brand imae.

2. The customer loyalty and reputation increases due to the increased brand image of the company.

3. High recognition of the company in the where due to increase sales of the brand.

4. Increase confidence and trust about the product and service due to its brand image and that impact on the growth of the organization.

Question 2

The following question needs to be asked while developing strong brand image.

1. Whether the product is unique in the market because the customer would expect their products and services to be unique.

2. High end technology is applicable or not, customer gets attracted towards innovation and high end technology.

3. The customer feedback on the product and service because their reputation only make brand name stronger in the market.

4. Affordability of the price and quality needs to be understood as that place a major role of promoting the brand in the market.

Question 3

The private labels have been more successful in recent years due to the following reasons:

1. Private labels has provided good quality products with low price strategy. It has always focused on the products segregated based on the price. Due to low price it has been more successful in the market on satisfying the needs of the customers.

2. Private labels increase the marketing programs and promotes the products in the market. Through advertising it has been most successful on reaching out to the end consumer.

3. Private labels ensure on timely deliveries which increases on consumption of customers in the market and that lead towards the success of the company.

Question 4

The following are the three factors that the consumer considered towards external information search.

1. The cost benefits is the major factor the customer search because the customers would compare on the competitors cost and then finalise on the purchase.

2. The product benefits are searched by the customers because their needs and wants should be satisfied.

3. The motivating search is a factor to be considered as where teh customer will analyse on the need of the product and services.

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