Question
Please answer Unit VIII
Unit VI Case Study Case studies are an important leaming strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-ife businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of tormulating a recommendation for the challenges faced by the company Review the case study listed below, which can be found in your textbook. Evaluate the case and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. Option 1: Proctor &Gamble (pp. 354-356) 1. Using segmentation strategies, what are the target marketfs) for P&G? How does this relate to the company's 2. Who are the top three compebitors of P&G, and what are their advantages/disadvantages with respect to their MBA 5501, Advanced Marketing 3. 4. 5. P&G's impressive portfolio includes some of the strongest brand names in the world. What are some of the challenges associated with being the market leader in so many different categorias? With social media becoming increasingly important and with fewer people watching traditional commercials on ielevision, what does P&G need to do to maintain its strong brand images? What risks will P&G face in the future? In formatting your case analysis, do nat use the question-and-answer fomat; instead, use an essay format with subheadings. Your APA-lormatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than S years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations. Information about accessing the grading rubric for this assignment is provided below Unit VIll Essay In Unit VI, you chose one of the productiservice scenarios listed in the assignment. (Note: You should use the same scenario for Part Il of the marketing plan.) This unit's submission should consist of the items isted below 1. Product a. This section of the marketing plan should include a description of the products and services offered to the consumer, Remember that this product section should also identify services, warranties, and installation leatures. Additionally, brand, logo, and other identifying characteristics should be discussed in this section as they encompass part of the product offering. Examine whether your company has a competitive advantage relative to its product offering {ie, only address the product here). b. a. This section of the marketing plan should explain the entire distribution channel (see Unit VIl Lesson). As a reminder, this is the flow of the product from the manufacturer or creator of the product/service to the final consumer (the entire process-not just the retailer at the end of the process). Describe a physicall facility associated with your company. This can be a unique manufacturing or distribution center, retailer, or even a merchandising technique. The idea here is to describe what it looks ike to the consumer and the value that this atmosphere brings to the buying experience b. Examine whether your company has a competitive advantage relative to its place offering {i.e., only address a. This section of the marketing plan should describe the pricing strategies used by your company. Include b. Examine whether your company has a competitive advantage relative to its pricing strategies e., only a. This section of the marketing plan should address the promotional methods used by your company, This b. Examine whether your company has a competitive advantage relative to its promotional strategies (i.e, only place or distribution here) 3. Price theoretical aspects of pricing (see Unit VIl Lesson) in your discussion here address pricing here). 4. Promotion should not only include social media/Internet marketing but also traditional marketing and advertising used (e.g, personal selling, advertising, sales promotion, publicity) address promotion here) The format of the submission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years-old. The submission should be a minimum of three pages in length (not counting the title and reference pages) APA Guidelines The application of the APA witing style shall be practical, functional, and appropriate to each academic level, with the primary purpose being the documentation (citation) of sources. CSU requires that students use APA style for certain papers and projects.Students should always carefully read and follow assignment directions and review the associated grading rubric when available. Students can find CSU's Citation Guide in the myCSU Student Portal by clicking on the
Explanation / Answer
Marketing Mix of P&G
Most of the products are market leaders in the segment and have a dedicated consumer base.
The company adopts a strong marketing strategy to have a strong market presence. The company also tries to keep the consumers updated by various brand awareness campaigns and marketing strategies.
