Based on the knowledge you gained through the Learning Plan 1 activities, you wi
ID: 395921 • Letter: B
Question
Based on the knowledge you gained through the Learning Plan 1 activities, you will create a professional document that contains your responses to the following questions: 1. Define Social Media Marketing. What are the key characteristics of Social Media Marketing 2. Explain three ways a marketer can use Social 3. Describe a traditional marketing perspective 4. Explain consumers to company flow and givee 5. Describe consumers to consumers flow and 6. Define IFCS and explain how this applies to 7. Explain why it's ineffective for a marketer to according to the textbook? Media and give one example. one example. give one example. Social Media Marketing. concentrate on one social channel without a strategy. Refer to Scoring Guide to ensure you meet criteria.Explanation / Answer
Answer: 1
Social Media Marketing: Social media marketing is defined as the marketing planning and execution with the help of the media of social media sites like facebook, whatsap, twitter, instagram, google+ etc. Thus the marketing operation carried out with the help of the social media sites is known as the social media marketing.
Social media marketing is the huge platform of people, where millions of people are active on these sites on daily basis and spend most of their time on this sites. Social media sites are personalized sites and people reacts very fast on this sites, as it is very easy for them to review and comment on the communication / marketing carried out with the help of social media.
Following are the key characteristics of the social media marketing as below
Fastest way of reach to target customers, as it is internet based and can be easily reach to customer on single click.
Personalized marketing to individuals, as this social media marketing is one to one individual customers.
Easy to marketing to large number of peoples, because this can reach to global populations quickly within a hours time.
Lowest cost marketing approach , as the cost in social media marketing is negligible.
Highest effective way of marketing among target people at global market because it reach to the individuals with the marketing proposals.
Quick to reach the global population at lowest cost. The common social media is available at global level and uses the same internet platform.
Two way marketing as it records the customer responses.
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