Sometimes consumers do not use products for the purpose(s) they were originally

Question

Sometimes consumers do not use products for the purpose(s) they were originally designed for.   When a firm adapts the way they market their product to promote the alternative product use purpose, what kind of strategy are they using?

Innovation through creative destruction.

Innovation through co-creation of value.

Innovation through repositioning.

Innovation using discontinuous technology.

Innovation through creative destruction.

Innovation through co-creation of value.

Innovation through repositioning.

Innovation using discontinuous technology.

Explanation / Answer

The Answer is

innovation through repositioning. in this case the company is adapting the way the market their product to promote the alternative product use purpose so the strategy is Repositioning.

Repositioning is defined as altering the position of a brand or product in the minds of the customer relative to the offerings of the competitive product. It is a very subtle and difficult process as the brand needs to change the target market's understanding of the product and it suggests alternative use of same product

Related Questions

Navigate

• Browse (All)
• Browse S
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.