John Smith, who works in the marketing department of the Shelterwoods hotel, has
ID: 394069 • Letter: J
Question
John Smith, who works in the marketing department of the Shelterwoods hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?
online analytical processing
forecasting analysis
goal seeking analysis
what-if analysis
All of the above
A.online analytical processing
B.forecasting analysis
C.goal seeking analysis
D.what-if analysis
E.All of the above
Explanation / Answer
Correct Answer:
A
Online analytical processing helps in implementing business intelligence to know the preferences of their customers and help managers take informed decisions. It is not about the forecasting of demand, rather it is about understanding the preferences of regular customers and making proper categorization and ensuring quality service delivery with necessary adjustments.
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