Value Proposition describes the bundle of products and services that creates val
ID: 394067 • Letter: V
Question
Value Proposition describes the bundle of products and services that creates value for a specific Customer Segment. Some of the elements that could contribute to the creation of customer value includes and not limited to: Newness, Performance, Customization, Getting the job done, Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, Convenience/Usability. Give a few examples of products you used and what was the elements -to your knowledge- that contributed to the value creation of that product. Note: If you you will give more than one example, please post each as a separate reply for screening and feedback purposes. Don't use handwriting, thanks
Explanation / Answer
The best example of value proposition of a product is apple phone where the experience is the product itself. In this competing world, apple phone is set apart from the (literally) hundreds of competing devices on the market. It value proposition is the design of the device itself, the ease of use which is the cornerstone of its aesthetics. Its inspirational qualities also define its value proposition. The company focuses on the experience of using a phone.
Another example is of uber cab services whose value proposition is the simplicity and ease do using its services by just one tap and a car comes directly to you and your driver knows exactly where to go. The Payment is completely cashless. Its services are built on the notion of efficiency and convenience
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