QUESTION 6 of 20: When Sierra thinks about Chick-Fil-A, she immediately thinks a

Question

QUESTION 6 of 20: When Sierra thinks about Chick-Fil-A, she immediately thinks about the high quality chicken sandwich that she last ate there, served hot and fresh by fast and friendly employees. Next, she recalls the clever cows that she is used to seeing on local billboards and in store to promote the brand. The communicates with her and ultimately provides a positive experience. of the Chick-Fil-A brand is firmly established in her mind, based on how the brand O a) Targeting b) Segmentation c) Equity d) Positioning O e) Loyalty Submit

Explanation / Answer

c) Equity. (Assuming it means brand equity)

Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

Related Questions

Navigate

• Browse (All)
• Browse Q
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.