1 13731078388546072e qualsimsmarketingpersonalsellingsolomon/ The Personal Selli

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1 13731078388546072e qualsimsmarketingpersonalsellingsolomon/ The Personal Selling Process MY PROGRESS-15% Decision Point: Finding Your Customers The selling process begins with prospecting and qualifying. Welcome Home wants its sales force to call on those customers who are most likely to respond to the company's value proposition, which makes prospecting a crucial step. To sell townhomes, Welcome Home must get traffic to its model homes. To encourage visits to its community, an email campaign has been planned. A number of commercial email lists are available for purchase that include demographic selects. Which of the following attributes will you use for targeting the email campaign? Select an option from the choices below and click Submit. Geographic: Location of current residence 0 Religious affilation: Jewish, Christian, Muslim, Buddhist, etc. Employer: Location of employer e:

Explanation / Answer

Speaking on a rational note I would like to send the email based on location of current employees. In general while purchasing a house I would like to stay close to the working location, which if falls near to my house I will always feel comfortable staying there as the commuting time which I will spend is shortened.

So, I would not suggest current residents because of the reason that no one would like to purchase two house at same location. I will also not chose something based on religion as it is against the morals.

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