Q7. For a Cast cooking pot shown which has 8-10 mm strong base for good heat dis

Question

Q7. For a Cast cooking pot shown which has 8-10 mm strong base for good heat distribution, extremely durable non-stick surface coating for cooking characteristics and can be opened and carried out comfortably. You are asked to carry the following:

(a) Translate the following lists of customer statements about into proper needs statements.

(b) Organize the needs into hierarchy needs and

(c) Establish the relative importance using Kano Approach.

Customer Statements

1) I burn my hand when holding the pot (hint: safe to hold)

2) The pot does not cook the food properly (hint: heat distribution)

3) The food is burned (hint: not seen during cooking)

4) The color is changed and the surface is scratched after using the pot (hint: long life)

5) The cooking food is risky to eat (hint: material poisoning)

6) It is hard to carry the pot (hint: weight and size)

7) It is difficult to clean the pot (hint: ease to clean)

Customer Statements

1) I burn my hand when holding the pot (hint: safe to hold)

2) The pot does not cook the food properly (hint: heat distribution)

3) The food is burned (hint: not seen during cooking)

4) The color is changed and the surface is scratched after using the pot (hint: long life)

5) The cooking food is risky to eat (hint: material poisoning)

6) It is hard to carry the pot (hint: weight and size)

7) It is difficult to clean the pot (hint: ease to clean)

Explanation / Answer

(a) Following are the need statements:

(b) The needs so mentioned above, can be arranged into hierarchy needs such as:

1) The cooking pot need to be such that the heat is equally distributed from the base of the pot.

2) The material used inside the pot must be safe and should not be harmful for the health of the people.

3) The pot should be durable in nature and the life of the pot should be considerably long.

4) The cooking pot should be safe to handle by anyone in the kitchen and not complicated.

5) The pot should be easy to clean from all the corners without any risk of cutting the hand.

6) The lid of the cooking pot should be transparent so that the food being cooked in easily visible.

7) The pot should be portable in size and must be light to carry easily, without dropping.

Note: The first point/ need holds the highest position (priority) in the hierarchy, on the other hand, the last point/ need holds the least priority.

(c) Kano Approach have been used in order to judge the customer satisfaction and the product development. Following are the categories in Kano model, under which the features of the product will fall:

1) Must be quality: it refers to the features that are expected by the customers to be present in the product and taken for granted. Following needs will fall under this category:

2) One Dimensional quality: these features result into satisfaction when fulfilled by the product and lead to dissatisfaction when not fulfilled. Following needs will fall under this category:

3) Attractive quality: these features result into satisfaction when fulfilled, but do not result into dissatisfaction when not fulfilled by the product. Following needs will fall under this category:

4) Indifferent quality: these features neither result into satisfaction nor any kind of dissatisfaction among the customers.

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