1. (35 points) Visit at least three (3) e-commerce sites and evaluate the effect
ID: 3920353 • Letter: 1
Question
1. (35 points) Visit at least three (3) e-commerce sites and evaluate the effectiveness of the sites according to the eight basic criteria/ functionalities listed in Table 4.11. Choose one site you feel does the most excellent job on all the aspects of an effective site and as the answer write down your evaluation (at least 100 words), including, screen shots, to support your choice. THE EIGHT MOST IMPORTANT FACTORS IN SUCCESSFUL E-COMMERCE SITE DESIGN TABLE 4.11 FACTOR DESCRIPTION Functionality Pages that work, load quickly, and point the customer toward your product offerings Informational Links that customers can easily find to discover more about Ease of use Redundant naviaation Ease of purchase Multi-browser functionality you and your products Simple foolproof navigation Alternative navigation to the same content One or two clicks to purchase Site works with the most popular browsersExplanation / Answer
Let us consider 3 e-commerce sites i.e. Amazon, Alibaba and e-bay.
Amazon- US-based popular online marketplace.
Alibaba-China-based supplier B2B marketplace
e-Bay-US- and Australia-based online marketplace
Amazon and eBay are also dominant in the online retailing market through strong customer relationships made through exploiting their digital assets
Description of Amazon:
www.amazon.com
Alibaba:
www.alibaba.com
E-Bay:
www.eBay.com
From the above points we conclude that e-bay is the most excellent site
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